CDKitchen Cooking Network Advertisers
| Unit | Dimensions (Pixels) |
Max GIF/JPEG File Size |
Example |
|---|---|---|---|
| Banner | 468 x 60 | 15k | View Actual Size |
| Box | 300 x 250 | 30k | View Actual Size |
| Leaderboard | 728 x 90 | 30k | View Actual Size |
| Skyscrapers | 120 x 600 | 30k | View Actual Size |
| Wide Skyscrapers | 160 x 600 | 30k | View Actual Size |
| Vertical Banners | 120 x 240 | 15k | View Actual Size |
| Headliners | 125 x 250 | 15k | View Actual Size |
| Cubes | 125 x 125 | 15k | View Actual Size |
| Max File Size | |||
|---|---|---|---|
| HTML | 15k | JavaScript | 20k |
| Flash | 50k* | DHTML | 20k |
| IFrames | 20k | Audio | 50k |
*Please note that stated maximum file sizes are only for creative served by Burst. For rich media creative served by a third party, please check with your third party ad server for their maximum file size requirements.
Flash
Advertisers must provide Flash files in .fla format and the names of the fonts used in the creative. CDKitchen Cooking Network may need to modify Flash files to add click-tracking capabilities. Click tracking is required for CPC campaigns and is strongly recommended for CPM campaigns.
| Auto Launching Units | Dimensions (Pixels) | Max File Size | Example |
|---|---|---|---|
| Pop-Ups | All sizes | 20k | N/A |
| Pop-Unders | up to 720 x 400 | 20k | View Actual Size |
| Interstitials | N/A | N/A |
Layer Technology
CDKitchen Cooking Network supports several types of Rich Media layer ad units, including Interstitials, Superstitials, Floating, Synchronized and In-Person Rovion ads. We have partnerships with the top Rich Media vendors like PointRoll, Eyewonder, EyeBlaster, Unicast, Interpoll, and Atlas. Each creative has several delivery options including:
- Session-level frequency caps limit the number of times a site visitor will see your message during a single visit.
- 24 hour frequency caps limit the number of times a site visitor will see your message in a 24 hour period.
Layer Campaigns: To ensure delivery, the minimum frequency cap is one impression per visitor per 24-hour period. For best delivery, one layer ad per browser session is recommended.
Rich Media, Audio, and Layer Units Action Policy
All creative actions (i.e. audio play, expansion beyond original dimensions, launching a new browser widow etc.) must be initiated by the user, and have a visible, functioning close/exit button.
Traffic Instructions
Please send all creative instructions to ads@burstmedia.com.
Insertion orders and creative materials should include:
- Name of advertiser
- Product
- Start and end dates
- URL to which each creative points
- Name and telephone number of the client/agency contact
- Signed insertion orders for standard creative units are due at least 24 hours prior to launch date
- Signed insertion orders for rich media creative units are due at least 48 hours prior to launch date
Scheduling
| One Day | Two Days | Two Days ** | Three Days ** |
|---|---|---|---|
| GIF | HTML | Flash | Layer Technology |
| 3rd Party GIFs | I-Frames | Shockwave | |
| 3rd Party Rich Media | Audio | ||
| JavaScript | DHTML |
**All Time Estimates Refer to Business Days.
